The challenge
Enthusiasts buying performance parts need certainty that a part fits their exact chassis and engine before they order. Guesswork costs returns, support time, and trust.
Brand / E-commerce / Website
Complex Seven
A BMW parts store where fitment is verified before checkout.
Scope
E-commerce design, WooCommerce build, vehicle fitment filtering, and product presentation
What we delivered
A storefront with vehicle-based fitment filtering, curated collections, and brand pages that keep a large catalog navigable.
What we delivered
A performance parts store built around verified fitment.
A BMW parts store where fitment is verified before checkout.
How we approached it
Clear choices built around the customer journey.
We structured the catalog the way enthusiasts actually shop — make, model, chassis, engine — and paired it with collections grouped by system so a build can be planned one area at a time.
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