The challenge
Founders arrive at very different stages — some incorporating for the first time, others scaling an established organization. The site had to route all of them to the right service without overwhelming anyone.
Brand / E-commerce / Website
Nonprofit Enthusiast
A consultancy site that routes founders by the stage they're at.
Scope
Website design, WordPress and WooCommerce build, service structure, and consultation booking
What we delivered
A site carrying three related service lines, a store, and a university section, with a direct booking route from every page.
What we delivered
One route for every stage of a nonprofit's growth.
A consultancy site that routes founders by the stage they're at.
How we approached it
Clear choices built around the customer journey.
We separated consulting, coaching, and filing into distinct paths, led with one clear invitation to book a consultation, and kept the firm's credentials visible without letting them crowd the offer.
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